Strategic | Communications | Experience
Key Services represented by Kile Ozier
The primary objective of experiential messaging is that it be seen, felt, heard and remembered such that members of the audience are compelled to action. The most effective messaging compels the most resonant result; from simply enthusiastic applause to enhanced engagement; purchase, investment, donation, repeat business, strong word of mouth.
Truly effective, experiential messaging is rare.
There is nothing so powerful as a well-told story. Stories told through experience - architectural, aural, visual, physical - have the most profound and long-lasting effect.
The constant appeal for consumers' time, attention and resources from marketers and merchants has served both to raise the level of audience sophistication while at the same time conditioning these consumers to become skeptical of most marketing messages; rendering virtually useless all but the most effective of communications.
The core of the services offered under the direction of Kile Ozier ensure that destination, branding and product messaging is distinctive, articulate and resonates with the appropriate audience while both inspiring and compelling the desired responses from audience. Ozier provides profound and unique value that brings fresh perspective to the brand's mission and products or services and inspires renewed creativity from within the client resource team. As a direct result of Ozier's work, the consumers' perceived value of the experience or product offered is raised. Finally, Ozier manages the delivery of the message or experience. Ozier's work directly translates to the client's bottom line while increasing the value of the brand's equity. In terms of marketing, Ozier's top priority is to develop the most effective form and format to communicate your message and to isolate the messaging experience from the numbing milieu of competitive marketing messaging. We craft the message, craft the delivery of the message and ensure that your message is resonant.
In the development, creation and building of Experience - whether destination, installation or stand-alone launch or announcement - we invest the work done in the marketing concept phase and realize the dimensional results beyond expectation; raising the level of experience for the target audience and inspiring the appropriate response(s).
Ozier applies the most advanced, proven effective techniques, theories and practices in the field of Marketing and Communications, Messaging and Entertainment Experience to maintain or attain - the lead positions for our clients:
- Exploration of Assumption
- Liberation of Preconception
- Comfortable Disorientation
- Successive Revelation
- Subliminal Engagement
Research and experience illustrate that the most effective messaging is that which connects emotionally while making sense intellectually. Thus, Ozier's services engage the imagination and emotional sense of your audience, connecting each person to the company or institution on an intimate and personal level to
deliver the message and to compel action.
This suite of services offers the targeted and focused skills of Creative Direction, Strategic Communications, Media Consultation and Production.
The offerings grow from the following areas:
- Concept Ideation and Development
- Creative and Creativity Management
- Media Advice
- Environmental and Destination Design Consultation
- Event Oversight, Logistics Evaluation and Planning
- Creative Review of Program(s)
- Strategic Oversight of Communications and Events
- Creative Direction and Production
- Concept Critique
- Technical advice
To elucidate:
1. Concept Ideation and Development - beginning with the first conversations around key objectives of a prospective marketing campaign, we work with principals of your company to craft language and approach that will set you apartÉ apart from what may have been previously experienced by your target audience from your company yet still a part of your brand's ongoing reputation or legacy.
Concurrently, we ignite a process to develop the most effective form and format this messaging should take. This applies to all forms and contexts; print, media, architecture or the more immersive experiences of theatrical presentation, entertainment or appropriate combinations thereof.
2. Creative and Creativity Management - We assist in the assessment and building of creative resource teams that are specific to each project. Taking into account the
resources available within your corporation, business or agency, we evaluate needs
within the context of a given project, apply skill sets and experience available
within current staff structures, then source and recommend appropriate additional
talent, should that be necessary. We then become responsible for managing this
project-specific creative team, keeping it on track, on message, on budget and on
schedule.
3. Media Advice - We provide valuable counsel in the early stages of a marketing
campaign or destination project; evaluating the spectrum of possible media formats
and recommending most efficient and effective approaches in the context of
message, objectives and target demographic.
4. Environmental and Destination Design Consultation - On one-time, periodic and follow-up bases, evaluating design and infrastructure to ascertain and assure that the Customer/Audience Experience that is envisioned will be supported within and by the evolving design. From very early in the process, through to Opening, this service component assures maximization of budget and resource while subtly supporting successful Public Relations and Marketing; especially once a project becomes public.
5. Event Oversight, Logistics Evaluation and Planning - In contexts where events are a part of a prospective marketing campaign or product launch, we offer a wealth of skill drawn from decades of worldwide successful and celebrated work in theatre and film, ceremony and spectacle, logistics and management including Presidential Campaign Advance work, U.S. Department of State, Civic and State Protocol and Ceremony. These all come to bear on the evaluation of and recommendations for structure of campaigns, events or experiences specific to the program(s) of your company as they are conceived, managed and executed. Having us in an advisory capacity at key points in these processes can make the difference between success and wasted effort and budgets.
6. Creative Review of Program(s) - providing early consultation in planning and structuring can yield a crucial difference in making your company's programming distinct from the breadth of competition that clamors for the attention of your target audience. A key benefit of our ongoing involvement transforms the communication from what might be expected and easily dismissed to something more powerful and evocative while delivering your message.
7. Strategic Oversight of Communications and Events - Ozier's services provide essential periodic assessment of direction, tone and tenor of relevant communications. We represent a fresh, objective presence at your conference table on a regular, periodic basis, keeping the conversation and communication at the appropriate level for maximum impact and effectiveness; reflective of and founded in your company's culture while maintaining the resonant, compelling edge necessary for maximum success.
8. Creative Direction and Production - We are staffed with experts in all forms of media and production, specifically able to act as ongoing Creative Director and/or Producer of definitive elements of a campaign or project; especially those that inhouse staff are not equipped or available to efficiently manage. Projects of greater scope can be directed and managed by us through a schedule of on-site visits and meetings. We have offices in New York, Dubai, London, Canada and satellite locations in a combination that maximizes effectiveness without driving up the cost of the project. This service applies to all media from print and website to video and film, live theatrical presentations, architectural installations, destination projects, stand-alone events and tours.
9. Concept Critique - We are also available on a one-time basis per project, to attend concept building or presentation meetings and give comprehensive overview and evaluation prior to implementation and delivery by your own team.
10. Technical advice - Other one-time services include the assessment of the framework, planned methodology and technical support of a project created and being internally managed by your company. We are able to recommend the latest effective technology and the best format(s) for your project or production; often, saving money by protecting you from unproven technology or that which will become outdated before your message or projected life of your project/installation will.
It is paramount to us that the form your project or message takes is the most effective at conveying the immediate messages and that the form fully realizes your experiential and financial objectives, as well as representing the overall mission of your company or agency.
